Are you committed to starting a private practice in psychological or mental health counseling? The next step is to start building your website. In fact, the earlier you create your own website, the better. As soon as you have developed a solid business plan for your psychological private practice and decided to take the plunge, building your website is a critically important next step.
Building your website for psychological or mental health therapy practice early has many benefits:
Your practice appears more legitimate which is important when you look for your office and start networking.
You develop your unique brand and vision thanks to the content you create for your website.
The process of building a website for your psychological practice helps you clarify other important aspects of your budding business, such as setting up contact information, social media presence, and your rates.
The first thing about building a website is not starting with technical aspects. You need to take care of a few essential things first:
Which pages will make the most significant impact? How do you create content that turns first-time visitors into clients?
What is your monthly budget for making a website?
How much work do you want to put into learning and creating a website?
How elaborate do you want your website to be?
Related read: How to Create a Solid Business Plan for a Mobile App Startup
When you answer these questions, you will have a clear understanding of what elements to include on your site. Here’s what your psychological therapy practice website should include:
The Front Page
Also known as the “Start Here” page, this is where you link to a few of the most relevant and helpful pages on your site. You can list your services, how much you charge, link to frequently asked questions (FAQ), and share your social media profiles.
About Me Page
This is an important page to keep in mind when you build your psychological and mental health private practice website. Your potential clients will want to get to know you before deciding if you’re the right person for their site.
Don’t create an exhaustive biography but do share your passion, experience, and education. It’s also a good idea to discuss a little bit about your approach in therapy.
This is a good place to include your contact information and office hours. This is especially helpful if you have several therapists in your practice with their own office hours.
The Contact page is an absolute requirement for any website. Even though you’ll include your name, address, and phone number on each page (more on this later), you should also have a dedicated contact page for your site visitors. Here, you may include the following:
A contact form
Your email address (for those who don’t want to use the contact form)
Phone number and your general office hours
A map, preferably an embedded Google map, and directions
Links to your social media profiles
An appointment scheduler. Note that you may need to purchase a subscription separately.
Frequently Asked Questions Page
When you plan to build a website for psychological therapy practice, then you should put yourself into prospective client’s shoes. Consider which questions your client may be asking and answer them ahead of time. This will save yourself and your clients the stress and effort while considering your services. Consider linking to this page from your contact page.
This is a great addition to your website, as it gives your visitors the scope of issues you help them with. Educate your potential clients and speak to them in an approachable way. If you’re linking to third-party resources, make sure to choose authoritative experts.
As you build a website for psychological therapy practice, make sure to cover what services you offer and which rates you charge. But don’t just list your services—explain them. Take this opportunity to explain your practice’s philosophy and the methods you practice.
Don’t make a secret of your rates. Put them on the website and make it easier for the prospective client. Along with a list of your rates, including the information on the payment methods you accept and whether you accept insurance.
Best Practices for Building a Website for Psychological Therapy Practice
Your website should indicate that you are the right therapist for a specific type of client, but remember that your website isn’t about you. It’s about a visitor. Your prospective client is searching for reassurance that you’ll be the right therapist for their needs. That’s why you should evaluate your site through the eyes of the prospective client.
Don’t underestimate images which are a great addition to your psychological therapy practice website. Images help break large paragraphs of text which makes the page more readable. They also help add context to your content. Your photos may provoke the feelings of happiness or thoughtfulness. Remember, a picture is worth a thousand words.
Build your website for psychological therapy practice in a mobile-first, responsive way. 50% of any website visitors come from mobile devices. This will ensure that your site looks good on mobile devices, including smartphones or tablets. The font should be large enough so that your visitor won’t need to zoom your page or rotate the gadget in order to read the text.
It’s worth remembering that mobile responsive sites better rank on Google. When you look for help to build a website for psychological therapy practice, keep search optimization as your priority. People looking for mental health therapists in your area should find your listing easily. Google depresses non-mobile responsive sites in search results, so that’s what you want to avoid.
To build a non-trivial website that is used not only for customer acquisition, but also for customer procession and driving forward growth, you need an outstanding design, a responsive front-end and solid back-end.
At first glance, it seems that you can do it all yourself – build your future website using a template. But in that case, you won’t be able to use extra-features.
You also may want to outsource your UX/UI to one specialist, and front-end or back-end to another, but practice shows that a lot of impediments occur in this case because of poor communication and asynchronous actions.
The best solution is to outsource the project as a whole, to an experienced development team. They will be able to adjust to your budget, suggest variants of design, test the system, and deliver a solution that fits your business perfectly.
Related read: Transparency as a Key to Successful Partnership
Now that we have determined the business goals and defined necessary website sections, talked about website development process in general, let’s concentrate on the features that may give you an advantage over competitors if you add them to your website:
Your patients can create their own accounts where they can track appointments, view appointment history, and review the payments made. Research shows that people appreciate being able to manage their accounts while staying informed and engaged.
A questionnaire builder provides an effective and fast way of psychological testing. Build tests with ease,by creating helpful and informative forms and questionnaires. Patients are undoubtedly interested in their own health care and appreciate the integration of the new technologies into their treatment process.
Stats and patient’s progress (in the personal account)
It’s officially legal: All patients have the right to access their health records and obtain a copy of those records. Stay compliant with the legislation and make your patient’s life easier by providing a straightforward view of their treatment progress.
Your site visitors can make an appointment and see your availability. If more than one practitioner operates in your practice, you can make your appointment scheduling system even more helpful and convenient for your patients.
Telemedicine and telehealth
Telemedicine makes it easier and more convenient for your patients to become engaged in their own mental health care. Patients love the convenience, flexibility, and real-time connection with you as a therapist. Note that telemedicine supports, not replaces traditional psychotherapy sessions.
Medical billing and payments
You can make one more step ahead of the competition and profess payments for the consultations right on the website. The online payment procedure is fast, smooth, and compliant with security standards. It’s definitely a competitive advantage!
Do you feel overwhelmed by tech-related components of psychological therapy practice website building? If you do, then it might be better to outsource the website building process to the team of professionals. Do you want to learn to do the website design then get frustrated and redo it — or just hire it out? Leave all the hard work for professionals. We are developers that specialize in building websites for private therapy practice. Feel free to contact us and get your project estimate.
About author: Galyna Kustova is a healthcare solution implementation adviser at Anadea. Galyna drives the methodology of all activities related to the implementation of healthcare applications, partners with the client to define and analyze business requirements to scope the project and deliverables.