The Internet, availability of smartphones and 4G networks have changed the world for good. Real estate is just one of many industries that had to adapt to digitalization. As figures from the 2018 show, 48% of Boomers look online for real estate and 99% of millennials use websites in their home search.
This is why real estate agents have to look for ways to leverage the power of digital technologies and advertise online. Here are six methods that are a perfect match for the industry.
The power of imagery
There are people out there who treat a home as an investment. They want to get into all the details, know who constructed it and what type of insulation does it use. Most people, however, are judging homes based on photos.
They find the first web catalog that contains multiple listings and start looking for homes that fit their criteria and look good. This is why outstanding photos are your greatest weapon.
On major platforms, the cover photo is your only way to compete with other agents once every other factor is accounted for.
Image source: Zillow
Invest in a good photographer to take professional pictures of the homes you’re selling, and you’re halfway there.
Related read: Must Have Features to Build a Localized Real Estate App
Know the customer
Building your own website and hiring the top real estate software development company to make your site really powerful is essential. However, few potential customers come across your website while searching for additional information on home-related topics.
When someone considers buying, there are many related searches they conduct online. They visit other websites that specialize in tips on investment, home decor, or renovation. That’s when you can grab the opportunity to market to them.
You have to do research on your customers and find out what blogs and websites do they visit online. Find the websites that cover these topics and have an audience that matches your ideal client.
Then, you can collaborate with them to direct potential customers over to your website. You can go for a conventional banner, but that may not be effective if you’re selling to millennials.
Consider creating sponsored content that provides handy insights into the world of real estate, while painting you as the expert. For instance, you could deliver an article that helps readers understand whether roofing at the house is good enough or needs repair. Add a link to your website encouraging readers to explore more of content, and you have yourself a potential buyer.
Related read: Disrupt Like Zillow: Transforming the Real Estate Industry
Content is king
Few people would believe you if you just claim you know a lot about real estate and they should trust you with buying a home. You have to craft authority with your presence on the web.
Deliver content on highly specialized topics such as the one mentioned above, and people will trust you more. Distribute this content across the web. Collaborate with websites you’ve found during the previous steps and use public websites like Medium to reach more people.
You can also help people on websites like Quora and Reddit by answering real estate questions there.
People these days spend so much time on social media that websites like Facebook and Instagram became Google’s competitors in advertising. You should jump on the bandwagon as well if you want to drive sales.
Starting your own Facebook page is the first step towards it. Instagram has a younger audience, who may not have the money to buy a home, so don’t waste your efforts there.
Grow your subscriber base, post exclusive home deals and informational content on the page to engage the audience. For many millennials talking to an agent on Facebook may be an easier way to make the first contact than email.
If you have a big agency, it may take a while for agents to respond to all Facebook messages the company page receives, says Jim Vernon from Cake HR System. Consider setting up a Facebook chatbot to connect with the potential customers in time. They later can be redirected to talk to the agent.
It’s no secret that people will trust their peers over any company. After 99 Franks and many other marketing books, people know all the tricks marketers use to sell their products. This is why you should consider using social proof to create credibility for your business or personal brand.
84% of people trust online reviews as much as their friends’ advice. Make reviews your new weapon in online sales. Encourage clients to leave reviews on Google My Business, Facebook and niche websites.
Even though online reviews may not result in a direct sale, they influence your brand image, and that can become a crucial factor that drives someone towards working with you.
64% of customers use local MLS apps or websites to research the market before making a decision to buy. You can collaborate with the MLS apps or create your own.
It likely won’t have many downloads, but people who do download it will have greater conversion rates than your website visitors.
Related read: How to Create a Real Estate Web Platform – Cost & Features
Navigating the digital age
Navigating the digital age only seems hard. All you have to do is create outstanding imagery and get yourself out there to build authority. Follow these six tips, and you’re on the right track.
This is a guest post by James Riddle. James Riddle is a multi-topic writer at WhenIPost.com passionate about new technologies, marketing trends and branding strategies. He is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That`s why James develops and improves his skills throughout the writing process to help and inspire people.